People love gamification. Give them opportunities to use credits to reduce their overall healthcare insurance:
- Example: Person smokes. We know tobacco can cause cancer. If they make steps/commit to quit smoking, give them an incentive by knocking off a certain $ per month on their policy.
- Example: Person BMI in certain range. We know high BMI can lead to many health related issues. With commitment to lose # and achieving that result, give them a certain $ credit per month with results. Long term, healthcare costs decrease as they approach ideal weight