The woke movement was very successful implementing DEI and ESG that have pitfalls. Entities can greenwash and discriminate in worse ways because they use acceptable language and scapegoat rather than admit what they’re doing and its effects. Developers easily adopt whatever they need to say for their projects to pass. Sorry for the vagueness of an idea, but better to post to begin. I suggest reflecting the effects of purchases, of our jobs, and of the amount of garbage we produce. Claims are highly boastful of hyper-driven initiatives in recent years, but when analyzed would be revealed for being harmful. There should not be such wild assumptions of success continually broadcast before initially connecting behavior to all that has already been done and expressing how it promotes the same or is different. I do believe people want to be tied to the rest of the world and view themselves as beneficial. This would not be flattering to the typical Western customer, owner, or manager, but would show choices properly in which we’re part of the action we want to see AND WANT TO BE SEEN AS DOING. It takes consideration to ease problems that is not built into capitalism. Resolution comes through conscience that cannot be regulated. I think making America great again refers to times that some societal judgments guided well. We know mere people cannot judge and that peer pressure can be negative just as often or more. However, citizens are motivated for good and progress, especially witnessing it working. An optional way to look at things could be objective measures such as: *Does this utilize the materials and labor of my direct vicinity? *Will this embellish or diminish biodiversity? *Can this breakdown in my lifetime, or is there an alternative that will? *Do I want to live and breath next to its production? *Are there toxic chemicals that require safe flood plans? *Are animals treated humanely? This is the theory that gross domestic product is not representative of overall gain because it does not factor in pollutants, climate destabilization, health impacts, resources taken away from communities. We should measure NET domestic product, or GDP minus GDD, gross domestic detriment. I imagine there is a proper word for that to account for NET domestic product. Anyone who sees this and knows, please comment!