Change the “seating” of the press in the briefings. The traditional press has always been prioritized with seating near the front of the room. Make the seating more dynamic. When major stories go unreported by any of the media, their seating moves closer to the rear of the room. If their coverage (by network) is predominantly negative, their seating moves closer to the rear. In other words, reward the various media formats that present balanced news and not just one sided rants from talking heads.
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