It is well known that mothers have a physiological response to to the sound of a baby’s cry. Infant crying disrupts new mothers’ circadian rhythms, reducing opportunities to rest and exacerbating tiredness. Some studies show that the sound of crying babies can trigger depressive episodes and unnecessary stress in parents. As well as burdening parent-child relationships.
It is inhumane for a company, such as Huggies or Pampers, to use the sounds of crying babies in their ads to grab the attention of parents in order to promote their products.